How an Integrated Strategy from a Dublin Digital Agency Drove 150% Growth for an Irish SME (A Case Study)

For many Irish SMEs, the path to growth is unclear. They are experts in their trade but invisible online. This was exactly the situation for “Dublin Commercial Cleaners” (a representative case study), a fantastic local business that relied entirely on word-of-mouth and inconsistent referrals.

Their problem was simple: they had no predictable system for generating new leads. They approached a digital marketing agency in Dublin with a clear goal: build a reliable engine for growth.

Here is the step-by-step integrated strategy that was used, and the results it achieved.

Phase 1: The Foundation (Month 1-2)

Before one euro was spent on ads, we had to fix the foundation. The company’s website was 10 years old, slow, and not mobile-friendly. It was acting as a digital “leaky bucket.”

·        Action: We designed and built a new, professional website. It was built for speed, optimized for mobile, and featured clear “Get a Quote” calls-to-action on every page.

·        Action: We performed a complete technical SEO audit, optimizing page titles, meta descriptions, and site structure for their core service keywords.

Phase 2: The Immediate Wins (Month 2-4)

While the new website was being built, we could not afford to wait. The client needed leads now.

·        Action: We launched a highly-targeted Google Ads (PPC) campaign. We did not target broad, expensive keywords. We focused on “high-intent” long-tail keywords like “emergency office cleaning Dublin.”

·        Result: Within the first month, the PPC campaign was generating a steady 3-4 qualified leads per week. This immediate activity generated revenue and secured the client’s buy-in.

Phase 3: The Authority Engine (Month 3-9)

With the new site live and PPC providing a baseline, we shifted focus to the long-term, high-ROI strategy: SEO and content.

·        Action: We optimized their Google Business Profile, ensuring they were in the top 3 of the “Map Pack” for local searches. This involved gathering new reviews and standardizing their business information.

·        Action: We launched a content strategy focused on answering customer questions. We published articles like “A Checklist for Post-Construction Cleaning in Dublin.”

·        Result: After 6 months, the new website and content began to rank on page 1 of Google. Organic (free) traffic quickly overtook paid traffic.

Phase 4: Integration and Dominance (Month 10-12)

This is where the “integrated” strategy showed its true power. The services were no longer working in parallel; they were amplifying each other.

·        Action: The PPC team used the data from the SEO team to find new, profitable keywords.

·        Action: The content team’s blog posts were used as landing pages for awareness-based social media ads.

·        Action: The strong SEO rankings built so much trust that the conversion rate on the PPC ads also increased.

The Final Results (After 12 Months)

By executing a unified strategy, the results were transformative:

·        150% Increase in Qualified Leads: A total, year-over-year increase in inbound leads from all digital channels.

·        70% Reduction in Cost Per Lead: As the “free” organic leads from SEO grew, the blended cost per lead (PPC + SEO) dropped dramatically.

·        Page 1 Rankings: The client secured top 3 rankings for their 10 most valuable keywords.

This growth was not from one service. It was the result of a deliberate, integrated plan from a Dublin-based agency that understood how to make web design, PPC, and SEO work as a single, powerful engine.