Global Toys Market Growth, Size & Forecast 2025-2030

The Global Toys Market size was valued at around USD 285.36 billion in 2024 and is projected to reach USD 405.25 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 6.02% during the forecast period, i.e., 2025-30.

Global Toys Market Driver:

Increasing Focus on Cognitive Development of Children – Recently, the development of logic, language skills, strategy, detecting patterns, and other skills related to cognitive thinking, among children, has been observed due to their play sessions with toys. The games and puzzles challenge the thinking ability, leading the children to brainstorm, thus enhancing their brain capabilities. As per the 2024 International Journal of RSIS, an approximate 20% improvement was observed in the academic performance of the children. Similarly, Lumosity claims that regular training games and toys for 6 months improve around 25% of the cognitive performance. Furthermore, the action games improve the visual attention by 20% and respond 45% quicker to multiple moving objects than non-gamers. As a consequence, toys, games, puzzles, etc., are adopted by the parents and educators, creating a demand for cognitive development toys.

Thus, the results of the studies and journals have further motivated educational institutions to incorporate games, toys, and other learning tools in their curriculum to boost the students’ capabilities. Seeking this as an opportunity for growth, companies like Ubisoft and non-profit organizations like BrainAge are developing games and toys specifically targeting the critical thinking and creativity of the kids, thus propelling the market growth globally.

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Market Dimensions & Projections

• Pricing Evaluation
• Recent Strategic Moves by Companies
• Primary Stakeholders
• Import/Export Trend Analysis
• Competitive Landscape Assessment
• Emerging Opportunities
• Market Trends and Indicators

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Global Toys Market Segmentation:

The market report categorizes the market based on different segments and geographical analysis.

Study Timeline:

-Base Year: 2024

-Historical Period: 2020 to 2023

-Forecast Period: 2025 to 2030

• By Product Type
  • Dolls- Market Size & Forecast 2020-2030, USD Million
  • Outdoor and Sports Toy- Market Size & Forecast 2020-2030, USD Million
  • Building and Construction Set- Market Size & Forecast 2020-2030, USD Million
  • Infant and Preschool Toy- Market Size & Forecast 2020-2030, USD Million
  • GamesPuzzles- Market Size & Forecast 2020-2030, USD Million
  • Others- Market Size & Forecast 2020-2030, USD Million
• By Distribution Channel
  • Offline Stores- Market Size & Forecast 2020-2030, USD Million
    • Supermarkets and Hypermarkets- Market Size & Forecast 2020-2030, USD Million
    • Specialty Stores- Market Size & Forecast 2020-2030, USD Million
    • Department Stores- Market Size & Forecast 2020-2030, USD Million
    • Others- Market Size & Forecast 2020-2030, USD Million
  • Online- Market Size & Forecast 2020-2030, USD Million
• By Age Group
  • 0 to 3 Years- Market Size & Forecast 2020-2030, USD Million
  • 4 to 8 Years- Market Size & Forecast 2020-2030, USD Million
  • 9 to 12 Years- Market Size & Forecast 2020-2030, USD Million
  • >12 Years- Market Size & Forecast 2020-2030, USD Million
• By Region
  • North America
  • South America
  • Europe
  • The Middle East & Africa
  • Asia-Pacific

Competitive Landscape

With strategic initiatives, such as mergers, collaborations, and acquisitions, the leading market companies, including –   Lego System A/S, Hasbro Inc., Mattel Inc., Spin Master, Playmates Toys Limited, Clementoni Spa, Funskool Ltd., Playmobil, MGA Entertainment Inc., Ravensburger Holding GmbH & Co. KG, Pressman Toy Corporation, Simba Dickie Group, Talicor Inc., Tomy Company Ltd., and others

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